What Marketers Can Learn from Consumers’ Sharing Habits - eMarketer

Paul Adams, global brand experience manager at Facebook, said that the average person has four different friend or influence groups. Each has an average of 10 people and they are based around life stages, experiences or hobbies.

“We are highly influenced by people who are up to three degrees away from us,” he said, which presents a tremendous word-of-mouth marketing opportunity via social sharing.

By studying the ways in which consumers share content online, marketers can determine the best ways to reach consumers and make an impact on social sites or via advertising.

Additionally, the study found that 60 percent of shares were links to published content, such as a news or media site. Meanwhile, 36 percent of shares consisted of embedded content, such as branded experiences on a social network, enabling users to share content without leaving the platform or social network.

What Marketers Can Learn from Consumers’ Sharing Habits - eMarketer