Salesforce CEO Marc Benioff talks about help from Steve Jobs, Apple CEO. He says that in 2003 Jobs praised Salesforce’s “fantastic enterprise application” and advised him to dream bigger and think about the wider “ecosystem.”
Salesforce took it at face value and built an app store of sorts dubbed "App Exchange." However, they loved the app store term so much that they bought a URL and trademarked it. Benioff says he gave the trademark and URL to Apple.
Apple planned ecosystem all along?
Friday, August 26, 2011
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