Social media grew out of more-primitive applications of the 1970s and 80s, as this infographic from law firm Morrison & Foerster suggests.
It starts with the dial-up bulletin boards in February 1978, through to Geocities, Blogger, MySpace, Facebook, Twitter and many others.
A Short History Of Social Media
1 comment:
social media is poised to be the next big opportunity for television
networks as they extend their brands and video further online...Broadcast
and cable networks are increasingly experimenting with social networking
tools because social media is one more component that can lure a viewer to
a Web site and keep that viewer there longer, said Kevin Cohen, senior VP
of strategic planning at Turner, who attended the conference.
...Media executives are also betting on the ad potential from social media.
A recent report from Accenture, which surveyed senior executives in the
media and entertainment industry, found that 62 percent of media executives
said they expect to make money through ads and sponsorships of social media
in the next three years.
...TV networks should figure out how to use social media because it lets
them have a 1:1 conversation with a consumer, said Channing Dawson, a
senior advisor to Scripps Networks who attended the conference. For
instance, DIY Network will debut its "Blog Cabin" series this summer that
lets viewers vote online on the cabin's specs and floor plan. Scripps has
integrated advertisers, such as Anderson Windows, and their products into
the show and the house.
Post a Comment