Twitter About to Explode As a Traffic Generator

Twitter’s link service at http://t.co is partly a URL shortener and partly a means to better protect users from malicious sites that engage in spreading malware, phishing attacks, and other harmful activity. See About t.co.

But it also is about to give Twitter a huge boost in referred traffic, which should heighten its competition with StumbleUpon and Facebook.

Twitter will now be recognised as a hugely influential source of social media traffic.

Where as before, because it was only possible to track traffic coming from Twitters web interface, it was impossible to truly measure the impact Twitter brought through referrals.

Going forward, you’ll begin to see the influence the entire Twitter ecosystem (and specific tweets) have on the traffic to your site.

About Twitter's Link Service (http://t.co)