Mobile Drives 40% of E-Commerce Transactions, Globally

U.S. mobile transactions now account for more than 30 percent of all e-commerce transactions and are expected to reach 33 percent by the end of the year in the United States and 40 percent globally, according to an analysis by Criteo of 1.4 billion individual e-commerce transactions totaling over $160 billion of annual sales globally.  


Key mobile e-commerce purchases happen in the fashion, luxury and travel verticals where one in three transactions are now on mobile devices.


The majority of mobile transactions in the U.S. come from smartphones, increasing to 54 percent in the second quarter of 2015.


Additionally, the Apple iPhone makes up the majority of smartphone transactions in the U.S. at 66 percent, up from 61 percent over the last two quarters.


Mobile commerce is now 34 percent of all eCommerce transactions globally.


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