Tuesday, May 10, 2011

44% of consumers use social networks to enhance TV viewing | jatiN mahindrA doT coM

Thinkbox recently conducted a survey of 3,000 U.K. consumers and found that 60 percent of people concurrently watch TV and go online at least two or three times a week.

Some 37 percent go online while watching TV every day. About 44 percent use social networks, like Facebook and Twitter, while watching TV.

About 37 percent have chatted online about TV content and 19 percent have shared TV content on a social network.

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