Mobile developers are increasingly focusing on engaging repeat customers rather than chasing sales of apps to new users, according to a new survey of developers by Appcelerator. Developers also are looking to in-app purchases for revenue as well.
Just over 2,000 developers were surveyed by IDC and Appcelerator between July 20 and 21, and just about half of them said pure sales of apps was the primary strategy driving their business model. That’s down about nine percent from Appcelerator developers surveyed six months ago.
Just over 2,000 developers were surveyed by IDC and Appcelerator between July 20 and 21, and just about half of them said pure sales of apps was the primary strategy driving their business model. That’s down about nine percent from Appcelerator developers surveyed six months ago.
Developers see in-application purchasing rivaling app store sales for monetization by 2012, in fact.
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