Thursday, August 11, 2011

Consumers Don't Know What "Cloud Computing" Is

Just 22 percent of U.S. consumers are familiar with the term "cloud computing," according to the NPD Group. Obviously, most Internet users already are using some form of cloud-based application. About 76 percent of U.S. respondents reported using some type of Internet-based cloud service in the past 12 months, with email, tax preparation and online gaming leading the way.

But users who know the term also tend to use cloud applications more, the survey suggests.

Activity“Savvy”“Non-savvy”
Email84%68%
Gaming47%38%
Tax44%39%
Photo sharing49%33%
Video sharing44%31%
Office productivity33%24%
Disc back-up/storage31%20%

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