That is going to lead to re-working of many websites and undoubtedly some clumsy attempts to comply with the new opt-in rules. The new rules also highlight the inherent tension between "privacy" and "personalized" experiences.
Tuesday, August 9, 2011
EU Cookie Laws Will Affect User Experience
New privacy rules going into effect for members of the European Community, under the auspices of the European Commission, will have some negative implications for content publishers. Basically, the new EU rules on use of cookies will impose an opt-in environment for tracking "cookies" often used in e-commerce and online advertising applications.
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
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