U.S. consumers are willing to give up some of life's greatest pleasures before they will part with their mobile devices and service, a new survey conducted on behalf of TeleNav has found.
Apple iPhone users, for example, were more likely than their Android or BlackBerry counterparts to spend a week without their significant other, exercise or shoes—rather than go a week without their phone.
While 22 percent of all respondents said they would rather give up their toothbrush than their phone for a week, this number jumped to a whopping 40 percent among iPhone users.
Nearly half of all respondents said they sleep with their phone next to them, including 38 percent of feature phone users and 66 percent of smartphone users.
About 55 percent of respondents would be more willing to give up caffeine for a week than their mobile phone, while 63 percent would be more willing to give up chocolate, and 70 percent would be willing to forego alcohol.
One in five respondents are more willing to go shoeless than phoneless for a week.
U.S. Consumers Love Their Mobile Phones
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