Saturday, August 13, 2011

LinkedIn Becoming a More-Important Social Site?

Rising use of LinkedIn groups might compel businesses to boost their LinkedIn content marketing efforts. Recent comScore data shows that LinkedIn is now the second most visited social network in the United States in terms of monthly traffic, surpassing both Twitter and Myspace.

According to a recent survey conducted by Lab42 Market Research, 35 percent of users go to LinkedIn daily. Moreover, consumers are getting involved in industry conversations on the social site. Eighty-one percent of respondents say they belong to at least one group and 52 percent said they actively participate in group discussions.

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