According to a recent survey conducted by Lab42 Market Research, 35 percent of users go to LinkedIn daily. Moreover, consumers are getting involved in industry conversations on the social site. Eighty-one percent of respondents say they belong to at least one group and 52 percent said they actively participate in group discussions.
Saturday, August 13, 2011
LinkedIn Becoming a More-Important Social Site?
Rising use of LinkedIn groups might compel businesses to boost their LinkedIn content marketing efforts. Recent comScore data shows that LinkedIn is now the second most visited social network in the United States in terms of monthly traffic, surpassing both Twitter and Myspace.
According to a recent survey conducted by Lab42 Market Research, 35 percent of users go to LinkedIn daily. Moreover, consumers are getting involved in industry conversations on the social site. Eighty-one percent of respondents say they belong to at least one group and 52 percent said they actively participate in group discussions.
According to a recent survey conducted by Lab42 Market Research, 35 percent of users go to LinkedIn daily. Moreover, consumers are getting involved in industry conversations on the social site. Eighty-one percent of respondents say they belong to at least one group and 52 percent said they actively participate in group discussions.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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