Are Apps Overrated?

A new study, commissioned by promotion and experiential agency Moosylvania, found that the majority (80 percent) of smartphone users surveyed used apps. But of the 300,000 or so apps on the market only about a handful dominate.

While 30 apps were reported as the norm, most mobile users (85 percent of men and 75 percent of women) actually used only about 10 apps on a regular basis. This could be discouraging news for marketers, since an app only can work if it gets used, and works better if it gets used by lots of people.

Free helps too. Some 44 percent of app users said that all, or nearly all, of their apps were free.

Are Apps Overrated