Wednesday, December 15, 2010

JiWire Launches Location-Based Mobile Ad Platform

JiWire, a leading location-based mobile media company, has launched Compass, a new location-based advertising platform that provides mobile app and public Wi-Fi users with interactive location-related ads.

Until now, location-based advertising has largely been limited to companies with physical venues, such as retailers and restaurants.

Compass unlocks location for all companies by providing product availability and real time in-stock information, directing consumers to any place where a brand's products are sold.

Location-marketing pioneers Clinique, Groupon, HP and Ritz & Wolf Camera & Image have all signed on as launch partners for the new platform.

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