Sunday, December 5, 2010

QR codes on TV

I'm seeing more "quick response" codes on billboards and on magazine pages. I admit I haven't seen any yet embedded into TV commercials, but apparently Waitrose, a U.K. supermarket chain, is doing so. As always these days, the business value is to turn a "non-interactive" message into an interactive session by redirecting users to a webpage.

No comments:

Compute Cash Flow: Infrastructure Tends to Lead Other EcosystemRevenue Streams

Some observers rightly note that the “time to revenue” for high-performance computing “as a service” suppliers is crucial. At the moment, fo...