Sunday, December 5, 2010

QR codes on TV

I'm seeing more "quick response" codes on billboards and on magazine pages. I admit I haven't seen any yet embedded into TV commercials, but apparently Waitrose, a U.K. supermarket chain, is doing so. As always these days, the business value is to turn a "non-interactive" message into an interactive session by redirecting users to a webpage.

No comments:

Maybe Higher Interest Rates or High CAPE Ratios Will Not Derail AI Investment

The issue economists and financial analysts always face when attempting to assess the impact of higher interest rates on equity valuations i...