Sunday, December 5, 2010

QR codes on TV

I'm seeing more "quick response" codes on billboards and on magazine pages. I admit I haven't seen any yet embedded into TV commercials, but apparently Waitrose, a U.K. supermarket chain, is doing so. As always these days, the business value is to turn a "non-interactive" message into an interactive session by redirecting users to a webpage.

No comments:

How Electricity Charging Might Change

It now is easy to argue that U.S. electricity pricing might have to evolve in ways similar to the change in retail pricing of communication...