96% of Under-50 Internet Users are on Facebook?

A Bank of America survey of 418 U.S. consumers under age 50 found that 96 percent of them use Facebook.

Furthermore, over half (51 percent) of those users say they have increased their use of the social network over the past 12 months. Since 69 percent report they do not spend less time on other websites as a result of their Facebook use, one has to assume the additional time has been shifted from other activities.

Some 48 percent of respondents say they have intentionally clicked on an ad on Facebook while 48 percent frequently use the “Like” button.

Some 40 percent of respondents say they check Facebook multiple times each day, while 36 percent check Facebook multiple times a day from their mobile device.


But 82 percent of Facebook users have concerns about privacy.

http://www.allfacebook.com/report-do-almost-all-americans-use-facebook-yet-2011-05