AppGlide Allows Service Providers Visibility into Content Choices and QoE

The Alcatel-Lucent "AppGlide" Video Analytics service equips broadband providers with video analytics that measure end-user quality of experience and uncover content delivery issues.

Service providers can use AppGlide to identify degradation in the QoE of any on-line video service delivered over their networks.

AppGlide allows service providers to accurately determine where QoE-affecting problems reside: with the content provider, an off-net (external) content delivery network (CDN) or within their own network. That might have uses for determining when quality of service violations have occurred.

AppGlide also can monitor the QoE of content delivered from an on-net (internal) CDN and gather important content-based metrics.

The application also can leverage information about content usage and trends to forge stronger relationships with content owners and advertisers.

Perhaps more importantly, the app can be used to determine, in aggregate, what consumers are watching, when and how long. The app can tell service which particular videos and programs are most viewed as well.

The app also can help service providers determine when QoE is causing users to abandon watching, for example.

That, in turn, might help service providers match QoE measures with retail pricing of QoE mechanisms. Basically, the tool helps service providers tie network activity to subscriber behavior.

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