Don't hold your breath in expectation that a revolution in online delivery of streamed new release movies is at hand, Paramount Pictures is experimenting with a new digital distribution model for the most recently released Transformers movie. This is just a test, not the forerunner of a new service offering. But like an army gearing up for a battle it expects, without full knowledge of where the foe is, Paramount is probing and testing, trying to gain more experience with a delivery system that could erupt into a full battle at some point.
By offering its own marketplace for customers to purchase the streaming video, Paramount’s parent company Viacom is essentially cutting out “middlemen” services like Netflix, Vudu and others, keeping a bigger cut of the overall revenue.
"Transformers: Dark of the Moon" can be rented in standard definition for $3.99. Windows users have the option of renting an HD version for $4.99. The movie is available to watch for 48-hours after making the purchase.
The promotion was emailed to an MTV mailing list. The offer will last through the end of February 2012, marking the first extended direct-to-consumer online streaming rental offered by Paramount. Paramount to test streaming
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