Monday, December 6, 2010

ESPN Finds Few Cutting Cord on Cable

Video cord cutting, where consumers disconnect a cable, satellite or telco video service, has happened in 0.28 percent of households in the United States in the last three months, ESPN has found. Offsetting those losses, though, 0.17 percent of households that had been broadcast-only signed up for multichannel video service.

“So the net amount of cord-cutting for one quarter was just one-tenth of 1 percent,” said Glenn Enoch, the vice president for integrated media research for ESPN.

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