Digital Drives Media Futures, Hitting $555B In 2015 06/15/2011

Digital has emerged as the central driver for media companies' operating models, consumer connections and revenues, according to PwC's "Global entertainment and media outlook: 2011-2015."

Domestically, the entertainment and media market is expected to grow at 4.6 percent compound annual growth rates, reaching $555 billion in 2015, while online ad growth should average 12.2 percent annually through 2015.

Total U.S. advertising is expected to increase at a 4.2 percent CAGR, from $170 billion in 2010 to $208 billion in 2015.

PwC predicts that global entertainment and media spending will rise from $1.4 trillion in 2010 to $1.9 trillion by 2015, growing at a 5.7 percent CAGR.

MediaPost Publications Digital Drives Media Futures, Hitting $555 Billion In 2015