The mobile payments ecosystem is quite complex. Even if you look only at the matter of security, people have a fairly good idea that there are "lots of moving parts."Then there are the various segments, including retail payments, online payments, money transfers, mobile wallet services and integration of payment, wallet and location to create localized and personalized marketing services.
There are all sorts of opportunities for third-party or clearinghouse services as well, such as Neustar's "Intelligent Cloud" service, which exposes mobile customer location, or messaging services to application providers who might want to create "geo-fencing" and other features for personalized mobile marketing.
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