Netflix And Hulu On Cable Set Tops?

Cable operators already deliver Netflix and Hulu over broadband. Could both services, now perceived as competitors, wind up as part of the cable package? Time Warner Cable Chief Programming Officer Melinda Witmer thinks it is a possibility.

“Consumers are getting it on every device that’s coming on an IP basis today but not the set top. They look like a programmer to me and it makes me sense that we’d be doing business with them in the home on our equipment too.”

“We’ve reached out and I think probably virtually every operator has had some discussions," she said. "It’s unclear what their rights are to be able to come to a set-top box."

"But we’re interested in offering our customers what they want and if 23 million people or 25 million subscribe to Netflix, there might be something we can do with them that makes sense," said Witmer.

@ Cable Show: Netflix And Hulu On Cable Set Tops?