Saturday, October 1, 2011

56% of Millennials Stream Video Weekly


According to online research provider Knowledge Networks, 56 percent of Millennial Internet users stream video on a weekly basis—twice as many as among boomers. Millennials also are four times more likely to watch video via mobile than boomers.

Although the 13-to-31 age group may be leading the charge, digital video viewing is increasing among web users of all ages. Knowledge Networks research indicates that monthly use of an alternative method for movie and television viewing increased from 26 percent in 2010 to 35 percent in 2011. Use of streaming video rental services has doubled since 2010, and so has video viewing using internet-connected video game consoles and on mobile devices.

Usage of Digital Video Services Among US Internet Users, 2010 & 2011

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