Zynga Is Launching Its Own Social Network

People who weren't so keen on Google+ now will have "Zynga Direct" as one more social network to contend with.

The first component of Zynga Direct is a sign-in platform codenamed Project Z. It will launch later this year, Business Insider reports. It's quite a rational move, though. Zynga now is completely dependent on Facebook, and Zynga Direct should reduce that reliance.

Zynga Direct is a more general name describing Zynga's new direct-to-consumer strategy. The idea is that you can play Zynga games outside of Facebook, and across multiple platforms.

Zynga Is Launching Its Own Social Network