15% Globally Own a Streaming Media Appliance or Device
Globally, about 15 percent of respondents to a survey report they own a streaming video device such as a Chromecast stick or a dedicated streaming media device such as a Roku that enables streamed content to be viewed directly on a TV.
About 25 percent of U.S. respondents reported owning such a device.
Those sorts of developments are important. For any new trend to develop, the underlying ecosystem (Internet access, content rights, access devices, affordable service plans, the right value proposition) must be in place. Internet-connected TVs, dedicated devices and sticks are part of the required infrastructure.