New AT&T Mobile Value Share Plans Cut Cost per Gigabyte

AT&T is launching new Mobile Value Share plans Aug. 15, 2015 featuring bigger Internet data allotments. More notably, prices per GB are lower.

The changes to the Mobile Share Value plans include the elimination of the current one gigabyte plan for $25, 3 GB plan for $40 and 6 GB plan for $70. Under that pricing scheme, price per GB started at $25 and dropped to $12 per GB.

Replacing those plans are a 2 GB plan for $30 and a 5 GB plan for $50. Those plans have a device attachment cost of $25 a month. Under the new plans, price per GB starts at $15 and drops to about $7 per GB.

The new 15 GB plan costs $100 per month and the 20 GB plan costs $140 per month. Both plans also now include unlimited voice calling and text messaging from the U.S. to Mexico and Canada as well as the $15 charge per smartphone.

AT&T Value Share Plan Mobility Cost Per Gigabyte
Legacy cost
$25
40
70

Legacy plan data
1
3
6

$/GB
$25
$13
$12






New plan data
2
5
15
20
New plan cost
$30
$50
$100
$140
$/GB
$15
$10
$7
$7


“Tomorrow, we roll out new plans for everyone, including a plan that gives 50 percent more data than on our most popular plan,” said David Christopher, chief marketing officer, AT&T Mobility.

Customers on a new 15GB plan or higher will also receive unlimited talk and text to Mexico and Canada.

Monthly Plan Charge
Data
Monthly Device Access Charge3
Unlimited Talk/Text to Mexico and Canada
$20
300MB
+$25/Line with
AT&T Next
$30
2GB
$50
5GB
$100
15GB
+$15/Line with
AT&T Next
included
$140
20GB

Post a Comment

Popular posts from this blog

Spectrum Fees, High Incremental Capex, Lower Value in Ecosystem Mean Historic Changes Might be Necessary

For Ting, Operating Costs are Key to Business Model

Lower FTTH Costs Improve the Business Model, But How Much?