Sunday, August 23, 2015

AT&T Mobile Revenue Squeezed on High and Value Parts of its Market

AT&T has to compete with Verizon in the premium segment, but also T-Mobile and Sprint in value segment. That is pressuring gross revenue and profit.

https://451research.com/report-short?entityId=86453&mkt_tok=3RkMMJWWfF9wsRokva7NZKXonjHpfsX%2B7eksT%2Frn28M3109ad%2BrmPBy92oUEWp8na%2BqWCgseOrQ8k18JV8SsRc0Vo6U%3D

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Sales Friction Creates Barriers to Buying Behavior

Sales friction occurs when a sales process is: too long (the line at the grocery store) too complicated (working with real estate agents) a...