Verizon Wireless is radically simplifying its consumer mobile service plans, creating just four service plans, of 1 Gbyte of data; 3 GB; 6 GB and 12 GB. All plans offer shared data, so the incremental decisions are simply to choose a device and the number of devices.
The 1 GB plan costs $30 a month; the 3 GB plan $45 a month; the 6 GB plan $60 a month and the 12 GB plan $80 a month.
Verizon also is further simplifying its “monthly line-access” charges (the price to use voice and messaging on a device).
On the new plan, every smartphone line is $20 per month, tablet and Jetpack lines are $10 per month, and connected device lines for devices like smart watches are $5 per month.
New Verizon customers who want to take advantage of the new plan may do so by buying a new smartphone using Verizon’s device payment option, formerly known as Verizon Edge, or by paying the retail price.
Current customers can keep their existing plan or move to the new plan, with some restrictions.
Apparently larger data plans are available, but they do not seem to be emphasized or promoted, at the moment.
Aside from the impact Verizon Wireless hopes will occur, namely simplifying buying decisions, the shift to “installment or buy outright” policies for devices will allow consumers to easily identify the actual cost of their devices, as separate from the service.
That has advantages. Verizon Wireless can market “lower prices.” Device costs will be more transparent, and Verizon arguably will gain a measure of independence from device suppliers.
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5G, Wi-Fi sharing with LTE, LTE sharing with LTE, new Internet access platforms will be featured at the Spectrum Futures conference, Sept. 10 and 11, 2015, in Singapore.
At the same time, the intimate relationship between applications (Internet of Things), core networks (SDN. NFV, cloud computing, fog computing) and all access networks will be examined.
In the coming next generation network, clearly separating spectrum and mobile networks from Wi-Fi and fixed network access, core networks and cloud infrastructure, will be nearly impossible.
Since I am the conference convener, I have a few no-charge passes to attend the event. Email me at garykim.denver@gmail.com if you want to attend.
As a believer in the value of marginal cost pricing, a few passes will be made available at our marginal cost!
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