Monday, August 17, 2015

Biggest U.S. Linear Video Subscriber Loss in History in 2Q 2015

source: Wall Street Journal
There now is a steady drip of news and metrics indicating that the linear video business is reaching some sort of inflection point. The latest numbers show double-digit declines in viewership at a number of the leading linear video networks in the month of July 2015.

USA Network and History declined 14 percent each, but A&E dropped 36 percent.

Those figures were made public just days after another report showed the linear video business had its biggest-ever subscriber decline, in a single quarter.

The industry lost more than 600,000 video subscribers, its biggest quarterly drop ever, SNL Kagan said.



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