Google Creates New "Alphabet" Holding Company

As part of a major reorganization, Google will become part of Alphabet, a new entity a bit like a holding company that provides greater transparency for investors.


Alphabet will be a collection of companies, the largest of which is Google, and ABC.xyz will be parent's new web address.


The more speculative entities--moonshots--will be housed separately in Alphabet.
Life Sciences (that works on the glucose-sensing contact lens), and Calico (focused on longevity) are examples.



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