Thursday, August 6, 2015

Sistema Syam TeleServices Goes "Wi-Fi First"

Sistema Shyam TeleServices, commonly referred to as MTS, is  an Indian mobile service provider with about one percent market share. When you have that share in a market, you have to do something different.

So Sistema now is wiring whole towns for Wi-Fi. It appears Sistema is doing with a de facto "Wi-Fi first" model for mobile Internet services.

Bhadra, in that regard, is the first city in India to be completely covered by Wi-Fi. Bhadra has some 40,000 residents.

Sistema also plans to build public Wi-Fi networks in about a dozen towns. The others are Navrangdesar, Asalsar, Nakrasar, Dhawa Forest, Baramsar, Hodsar, Partapur, Dundara, Posaliyan, Netra and Nalbari.

There is a business model. Sistema sells mobile service, but can rely on Wi-Fi to provide an enhanced Internet experience, without relying on licensed spectrum. And it appears that Wi-Fi access coss money, just as use of mobile data would.

Wi-Fi plans start with a Rs 25 starter pack offering 150 MB over a three-day period and going all the way to a Rs 749 monthly pack, offering 10 GB of data.

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