Sistema Syam TeleServices Goes "Wi-Fi First"

Sistema Shyam TeleServices, commonly referred to as MTS, is  an Indian mobile service provider with about one percent market share. When you have that share in a market, you have to do something different.

So Sistema now is wiring whole towns for Wi-Fi. It appears Sistema is doing with a de facto "Wi-Fi first" model for mobile Internet services.

Bhadra, in that regard, is the first city in India to be completely covered by Wi-Fi. Bhadra has some 40,000 residents.

Sistema also plans to build public Wi-Fi networks in about a dozen towns. The others are Navrangdesar, Asalsar, Nakrasar, Dhawa Forest, Baramsar, Hodsar, Partapur, Dundara, Posaliyan, Netra and Nalbari.

There is a business model. Sistema sells mobile service, but can rely on Wi-Fi to provide an enhanced Internet experience, without relying on licensed spectrum. And it appears that Wi-Fi access coss money, just as use of mobile data would.

Wi-Fi plans start with a Rs 25 starter pack offering 150 MB over a three-day period and going all the way to a Rs 749 monthly pack, offering 10 GB of data.

Post a Comment

Popular posts from this blog

Spectrum Fees, High Incremental Capex, Lower Value in Ecosystem Mean Historic Changes Might be Necessary

For Ting, Operating Costs are Key to Business Model

Lower FTTH Costs Improve the Business Model, But How Much?