Monday, August 30, 2010

Do's and Don'ts for Search Campaigns

There are some basic rules for nearly all paid search and organic search campaigns, says Julie Batten, Vice President, Media Strategy atKlick Communications.

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Yes, Follow the Data. Even if it Does Not Fit Your Agenda

When people argue we need to “follow the science” that should be true in all cases, not only in cases where the data fits one’s political pr...