Tuesday, August 31, 2010

Marketing Spending to Rise

Chief marketing officers surveyed recently by Professor Christine Moorman at Duke's Fuqua School of Business reported that on average their budgets would increase 9.2 percent, a much larger increase than any of the other surveys done in the past two years. Spending on social media also is rising, as you might well expect.

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It Will be Hard to Measure AI Impact on Knowledge Worker "Productivity"

There are over 100 million knowledge workers in the United States, and more than 1.25 billion knowledge workers globally, according to one A...