Tuesday, August 31, 2010
Marketing Spending to Rise
Chief marketing officers surveyed recently by Professor Christine Moorman at Duke's Fuqua School of Business reported that on average their budgets would increase 9.2 percent, a much larger increase than any of the other surveys done in the past two years. Spending on social media also is rising, as you might well expect.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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