Tuesday, August 24, 2010

Virgin Mobile USA Aims Prepaid Mobile Broadband at Self Employed Workers

Virgin Mobile USA is aiming its new nationwide prepaid service at self-employed and independent workers.

The Broadband2Go family of mobile broadband products now includes a new $40 unlimited mobile broadband plan. The new offer replaces the previous $20, $40 and $60 plans, allowing consumers to access unlimited internet use at home or on-the-go for $40 per month. The $10 option for 100 MB, good for 10 days from purchase, remains for less frequent internet users.

A recent study from the U.S. Department of Labor shows that the self-employed and independent workers represent approximately 30 percent of the nation’s workforce, Virgin Mobile USA notes. The study determined that this segment of the self-employed population, consisting mainly of small business owners and freelancers, represents a large market of consumers who need to stay connected, mainly with email and internet browsing, without the constraints of a contract.

That's one way to segment a market.

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