You might it a bit jarring to see Verizon encouraging customers to replace their landline phone service with mobile service. But there's a good explanation. Verizon operates landline networks in only part of the country. It operates wireless networks nationwide.
So Verizon actually gains if it can convince a landline voice customer outside its wired network service area to switch to the Verizon wireless service. Sprint and T-Mobile USA have an even-easier position. Since neither firm owns any fixed access network assets, both firms likewise can encourage wireless substitution without risking any cannibalization of existing revenues or customer base.
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Tuesday, August 31, 2010
Verizon Encourages Mobile Substitution, in Some Markets
Gary Kim has been a communications industry analyst and journalist for more than 30 years, covering the business impact of technology. These days he especially studies changing business models and strategies.He speaks frequently at conferences and spends quite a lot of time organizing conferences and content as well.
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