Google to improve YouTube mobile site for mobile marketing

Google is improving its YouTube service on mobile devices, which could provide a boost to brands planning a viral video campaign.

The site will be built on HTML5 standard and can be accessed via the phone's web browser, which will provide viewers with better quality videos to watch.

Mobile users of YouTube will also be given enhanced social networking features which will make it easier to share video links on Twitter, Facebook and Google Buzz.

DMA: Google to improve YouTube mobile site for mobile marketing