Asian Microvendors Have 13% Market Share

According to the latest Strategy Analytics research, more than 200 emerging handset brands, such as Micromax, Spice Mobile and Yulong Coolpad, captured nearly 13 percent of global mobile handset market share, shipping 48 million units globally in the first quarter 2011. according to Strategy Analytics.

According to Neil Shah, Strategy Analytics analyst, “out of the 200-plus legitimate microvendors worldwide, the top 25 brands shipped nearly 21 million units in the first quarter of 2011."

Rising cellular subscriber growth in Asia and Africa has led to the rapid emergence of low-cost, mobile handset suppliers to fulfill rising handset demand, the firm says.

Asian Microvendors Target 3G Handsets and Android Smartphones