Friday, June 10, 2011

Small Businesses Consider Facebook, Other Online Marketing Channels "Highly Effective"

The sixth "Merchant Confidence Index" survey of 4,942 small business owners and managers shows that small business managers use a wide variety of online marketing channels, lead by Facebook, but also including Google, LinkedIn, Google Places, Twitter and other applications.


Profiles on social network sites are deemed the "most effective" channel, but email, local review sites and online Yellow Pages are considered among the most-effective channels used by small businesses.

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On the Use and Misuse of Principles, Theorems and Concepts

When financial commentators compile lists of "potential black swans," they misunderstand the concept. As explained by Taleb Nasim ...