3D is Mostly Hype; Action is in Apps

Despite all the current hype about 3D TV, it doesn't appear most consumer electronics suppliers think much sales volume will happen anytime soon.

At least that's the conclusion you might draw from plans exhibitors now seem to have for the huge Consumer Electronics Show to be held in January, 2011.

Some observers say there will include be almost no talk of 3D TV but plenty of talk about “apps” for TV, or "interactive TV" using a different name.

The immediate perceived business value seems to be creation of app stores for TVs the same way app stores have become strategic for mobile devices. Whether this will work or not is hard to say.

It is pretty easy to conclude that 3D sales volume remains far off into the future. Few consumers are likely to want to invest in expensive new display technology with little content so soon after making a switch to HDTV and flat screens.

3D A Relative Flop, TV Manufacturers Talk Up Apps