Sunday, August 22, 2010

Mobile Video Growth Means CDN Demand

Consumers are demanding more personalization and entertainment content on their mobile phones, driving mobile video revenue to exceed $3.5 billion in 2008, according to recent research by MultiMedia Intelligence.

By 2012, the mobile video and mobile TV market will exceed $15 billion, including direct customer payments and advertising. But most of the money is in subscriber fees. Total Mobile TV and Video advertising revenue will exceed $1 billion by 2012.

If that is the case, demand for content delivery networks will grow as well, with or without the ability to prioritize video content streams, by either access or content providers. In fact, CDNs might be more important if "best effort" delivery remains the only type of service consumers can buy.

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