Facebook Now the Second Big Technology Firm to Build its Business on Advertising

Google was the first major technology company to drive its revenues from advertising. Facebook is the second big tech firm to do so. But notice the rather steady contribution from payments.

Amazon, some would say, is the first big tech firm to build its revenue around commerce.

We might disagree about the threshold for calling a firm “major,” but payments is among the revenue streams that might someday support a major tech firm. Some might say Netflix is the first major technology firm to build a big business on content subscriptions.

To be sure, that somewhat relies on the adage that “every firm is a technology firm, these days.” Still, there is something to that appellation.

The point is that the discovery of business models is an important activity for would-be technology giants.

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