Through its Talk2Me features, iVdopia noted a nearly 80 percent rise in campaigns that used the social rich media ad unit to direct consumers to multiple social networking sites as a call to action within the ad.
Tuesday, August 17, 2010
Rich Media, Social Apps Spur Mobile Ad Activity
Social networking is the fastest-growing content category across mobile applications and browsers. Rich media advertising is a beneficiary.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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