Through its Talk2Me features, iVdopia noted a nearly 80 percent rise in campaigns that used the social rich media ad unit to direct consumers to multiple social networking sites as a call to action within the ad.
Tuesday, August 17, 2010
Rich Media, Social Apps Spur Mobile Ad Activity
Social networking is the fastest-growing content category across mobile applications and browsers. Rich media advertising is a beneficiary.
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
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