Tuesday, August 17, 2010

Rich Media, Social Apps Spur Mobile Ad Activity

Social networking is the fastest-growing content category across mobile applications and browsers. Rich media advertising is a beneficiary.

Through its Talk2Me features, iVdopia noted a nearly 80 percent rise in campaigns that used the social rich media ad unit to direct consumers to multiple social networking sites as a call to action within the ad.

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Consumer Feedback on Smartphone AI Isn't That Helpful

It is a truism that consumers cannot envision what they never have seen, so perhaps it is not too surprising that artificial intelligence sm...