Through its Talk2Me features, iVdopia noted a nearly 80 percent rise in campaigns that used the social rich media ad unit to direct consumers to multiple social networking sites as a call to action within the ad.
Tuesday, August 17, 2010
Rich Media, Social Apps Spur Mobile Ad Activity
Social networking is the fastest-growing content category across mobile applications and browsers. Rich media advertising is a beneficiary.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Subscribe to:
Post Comments (Atom)
AI Wiill Indeed Wreck Havoc in Some Industries
Creative workers are right to worry about the impact of artificial intelligence on jobs within the industry, just as creative workers were r...
-
We have all repeatedly seen comparisons of equity value of hyperscale app providers compared to the value of connectivity providers, which s...
-
It really is surprising how often a Pareto distribution--the “80/20 rule--appears in business life, or in life, generally. Basically, the...
-
Who gets to use spectrum, and concerns about interference from other users, now appears to be an issue for Google’s Project Loon in India. ...
No comments:
Post a Comment