Friday, August 13, 2010

Skype Files For IPO, Only 6 Percent Of Users Pay

Skype’s proposed initial public offering may offer a bit of insight on the future of international voice revenue. According to TeleGeography, Skype represents about 13 percent of global long distance traffic.

As of June 30, Skype was averaging 124 million users a month, with only 8.1 million of those paying users (out of a total of 560 million registered users). So 6.5 percent of Skype users are paying for services.

As a rough calculation, free Skype minutes of use therefore represent about 12 percent of global traffic. If the ratio of paid to non-paid use does not change, and if Skype keeps growing, the percentage of non-paid international calling, texting and video sessions will keep growing as well.

Paying Skype users, however, pay an average of $96 a year. Skype’s strategy is to keep growing its overall number of users and convert more of them to paying customers.

At least for the moment, most international trafiic represents a revenue stream for some service providers. But the percentage of non-paid traffic seems bound to increase. At the same time, the average revenue any single session represents likely will keep falling.

This implies that voice revenues will get cheaper, on a per-minute basis, while more traffic will move to the "free" category.

Skype revenues for the first six months of 2010 were $406 million, with a net income of $13 million. But a big portion of that was from interest income. That is a three percent net margin, overall.

Its income from operations was only $1.4 million for the six months, though margins on that business are 51 percent.

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