XO Communications (XO) has integrated Skype for Business (formerly called Lync) as well as Salesforce into its hosted PBX (HPBX) solution, allowing phone calls to be placed directly from CRM systems and automatically accessing customer records upon call connection.
The Skype for Business integration allows users to leverage seamlessly all Skype collaboration tools while connecting phone calls through the HPBX platform.
The XO service now also supports multipoint video conferencing and allows customers to invite users not on the HPBX platform to participate in conferencing and collaboration sessions.
Those moves illustrate the difficulties of tracking the “business phone system” market separately from the unified communications and conferencing markets. In fact, most analysts include all those segments within a single unified communications market.