U.S. consumers who use streaming services now spend about 42 percent of their television time watching such services, rather than linear TV, a study sponsored by Adobe and conducted by the Diffusion Group has found.
Of that time, 65 percent is spent watching subscription video-on-demand content, 30 percent is spent watching free streaming services, while five percent is spent watching transactional streaming services (video on demand).
Some 82 percent of adult video streamers subscribe to some type of online subscription video service.
Netflix is used by 70 percent of adult video streamers, followed by Amazon Prime at 33 percent and Hulu Plus at 21 percent.
Some 88 percent of adult video streamers use free online video services. YouTube is by far the most popular free online video service, and is used by 83 percent of adult video streamers, followed by Hulu at 23 percent and Crackle at 19 percent.