Sunday, February 7, 2010

Mobile Marketing Works Better Than Online, Study Finds

Mobile marketing campaigns score 4.5 to 5 times higher than online campaigns on unaided awareness, aided awareness, ad awareness, message association, brand favorability and purchase intent, according to a new study by InsightExpress.

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Why So Few Firms Can Point to AI-Driven Productivity Gains

Relatively few firms so far have been able to quantify artificial intelligence productivity gains . But that has been the case for computing...