Sunday, February 7, 2010

Mobile Marketing Works Better Than Online, Study Finds

Mobile marketing campaigns score 4.5 to 5 times higher than online campaigns on unaided awareness, aided awareness, ad awareness, message association, brand favorability and purchase intent, according to a new study by InsightExpress.

No comments:

Do You Need an AI PC?

Can general-purpose language models run locally on AI PCs ? Yes, in “ small language model ” form. Will more of that be happening in the fut...