Sunday, February 7, 2010

Mobile Marketing Works Better Than Online, Study Finds

Mobile marketing campaigns score 4.5 to 5 times higher than online campaigns on unaided awareness, aided awareness, ad awareness, message association, brand favorability and purchase intent, according to a new study by InsightExpress.

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AI is Only the Most-Recent Tool to Personalize Software

In many ways, the use of artificial intelligence to personalize software experiences by contextualizing those experiences has been going on ...