Sunday, February 7, 2010

Mobile Marketing Works Better Than Online, Study Finds

Mobile marketing campaigns score 4.5 to 5 times higher than online campaigns on unaided awareness, aided awareness, ad awareness, message association, brand favorability and purchase intent, according to a new study by InsightExpress.

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Internet Access Speeds Grow At Least 23% Year Over Year

Average internet access speeds are growing virtually everywhere in the world, though the estimates of “average” vary significantly. The...