Sunday, February 7, 2010

Mobile Marketing Works Better Than Online, Study Finds

Mobile marketing campaigns score 4.5 to 5 times higher than online campaigns on unaided awareness, aided awareness, ad awareness, message association, brand favorability and purchase intent, according to a new study by InsightExpress.
at

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)

First Amendment Free Speech Protections Apply Only to Government, at the Federal Level, Not Private Firms

Some might believe that U.S. free speech rights apply to most venues we encounter, from shopping malls to public transportation. That is mis...