Sunday, February 7, 2010

Mobile Marketing Works Better Than Online, Study Finds

Mobile marketing campaigns score 4.5 to 5 times higher than online campaigns on unaided awareness, aided awareness, ad awareness, message association, brand favorability and purchase intent, according to a new study by InsightExpress.

No comments:

Robotaxi Demand: Saving Time Versus Saving Money?

One traditional way of valuing a particular technology is to create proxies for “time saved,” using typical wage rates per hour. Suppliers o...