Sunday, February 7, 2010

Mobile Marketing Works Better Than Online, Study Finds

Mobile marketing campaigns score 4.5 to 5 times higher than online campaigns on unaided awareness, aided awareness, ad awareness, message association, brand favorability and purchase intent, according to a new study by InsightExpress.

No comments:

Will AI Fuel a Huge "Services into Products" Shift?

As content streaming has disrupted music, is disrupting video and television, so might AI potentially disrupt industry leaders ranging from ...