Sunday, February 7, 2010

Mobile Marketing Works Better Than Online, Study Finds

Mobile marketing campaigns score 4.5 to 5 times higher than online campaigns on unaided awareness, aided awareness, ad awareness, message association, brand favorability and purchase intent, according to a new study by InsightExpress.

No comments:

Are ISPs Overselling the Value of Higher Speeds?

In the communications connectivity business, mobile or fixed, “more bandwidth” is an unchallenged good. And, to be sure, higher speeds have ...