Sunday, February 7, 2010

Mobile Marketing Works Better Than Online, Study Finds

Mobile marketing campaigns score 4.5 to 5 times higher than online campaigns on unaided awareness, aided awareness, ad awareness, message association, brand favorability and purchase intent, according to a new study by InsightExpress.

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Why Concert Ticket Prices are So High

For those of you who spend money on concert and movie tickets, you probably wonder from time to time why prices are so high. The simple answ...