Sunday, February 7, 2010

Mobile Marketing Works Better Than Online, Study Finds

Mobile marketing campaigns score 4.5 to 5 times higher than online campaigns on unaided awareness, aided awareness, ad awareness, message association, brand favorability and purchase intent, according to a new study by InsightExpress.

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Digital Realty Platform Aims for Zero Gravity

Digital Realty’s new PlatformDigital architecture essentially tries to ride two opposing trends, data gravity that centralizes processin...