Sunday, February 7, 2010

Mobile Marketing Works Better Than Online, Study Finds

Mobile marketing campaigns score 4.5 to 5 times higher than online campaigns on unaided awareness, aided awareness, ad awareness, message association, brand favorability and purchase intent, according to a new study by InsightExpress.

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Data Center Capacity Demand to Grow 3.5X Between 2025 and 2030, McKinsey Estimates

Momentary concerns about enterprise or hyperscale data center demand aside, virtually all observers might agree that demand for data center ...