Sunday, February 7, 2010

Mobile Marketing Works Better Than Online, Study Finds

Mobile marketing campaigns score 4.5 to 5 times higher than online campaigns on unaided awareness, aided awareness, ad awareness, message association, brand favorability and purchase intent, according to a new study by InsightExpress.

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Is 2019 the Year of Peak Satellite?

It appears 2019 could be the peak year for satellite TV services globally, as Rethink Technology Research believes subscribers will begin ...