Sunday, February 7, 2010

Mobile Marketing Works Better Than Online, Study Finds

Mobile marketing campaigns score 4.5 to 5 times higher than online campaigns on unaided awareness, aided awareness, ad awareness, message association, brand favorability and purchase intent, according to a new study by InsightExpress.

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Some Small Business Owners Believe AI is Enabling "Do It Yourself" Alternatives That Cost Them Revenue

Small business owners believe AI is costing them business , and though that perception might be anecdotal and perhaps incorrect, it is what ...