That might not seem like a big deal, but history suggests that penetration and use of any technology, no matter how useful, never gets routine and widespread use so long as the information cannot be communicated effortlessly across the entire base of people, applications and devices.
That was true for railroads. It was true for phone service. It was true of text messaging and email, and it won't be different for 2D barcodes.
"The clearinghouse is an important component of Neustar’s mobile internet solutions strategy, which bridges network operators and enterprises and simplifies their delivery of value to customers," Neustar says.
Neustar is right about that.