Friday, February 12, 2010

Native Twitter App for BlackBerry Coming

Historically, the ability to make and receive telephone calls from a device in your pocket or purse, anytime, has been the killer application for mobile phones. Recently, other killer apps have emerged. For many smartphone users, the killer app was email in the pocket or purse.

Recently, access to the mobile Web, or perhaps the App Store could be seen as the key driver of iPhone adoption, while now social networking has emerged as the first consumer killer app for smartphones.

You could get a debate about whether users prefer to have a discrete application to get to their social networking sites, or are just as happy using their mobile browsers. But lots of people, and lots of suppliers, might vote for the application approach.

Now BlackBerry seems to be close to getting its own RIM-supplied Twitter app. There are other Twitter apps available for Blackberries. UberTwitter and TwitterBerry, SocialScope and Tweetcaster, are examples.

But the BlackBerry blog "CrackBerry" says an official RIM Twitter app is under development as well.

Apparently the RIM versiion will be integrated with other core BlackBerry applications and be tied in to the address book, browser and device setup wizard.

If one wanted to know why an official RIM version might get traction, as opposed to any other app, it likely is the degree of integration with other BlackBerry apps. We'll know soon enough.

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