Cord cutting, the substitution of online video for cable, satellite or telco TV, is not the reason most people watch online video, a new study by Nielsen suggests.
In fact, online video watching competes most with digital video recorder viewing. People essentially are time shifting their viewing, not replacing linear TV as the "cord cutting" thesis suggests.
Friday, February 5, 2010
Why Do People Watch Online Video?
Labels:
DVR,
Nielsen,
online video
Gary Kim has been a communications industry analyst and journalist for more than 30 years, covering the business impact of technology. These days he especially studies changing business models and strategies.He speaks frequently at conferences and spends quite a lot of time organizing conferences and content as well.
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