Friday, February 5, 2010

Why Do People Watch Online Video?

Cord cutting, the substitution of online video for cable, satellite or telco TV, is not the reason most people watch online video, a new study by Nielsen suggests.

In fact, online video watching competes most with digital video recorder viewing. People essentially are time shifting their viewing, not replacing linear TV as the "cord cutting" thesis suggests.

No comments:

Commercial Search (Shopping) Might Represent 35% of All Searches (Possibly AI Queries)

With the caveat that nobody outside the major search engine providers knows precisely what percentage of search queries fall into various ca...