Instead, Apple aims its products and people, not enterprises. If people want to use its products at work, Apple assumes they will.
Thursday, August 26, 2010
Apple's Enteprise Strategy? Target People
It’s possible Apple will become more enterprise-centric in the future, but not because Apple will spend much more effort than it now does to reach enterprise buyers.
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
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