Mobile Video Revenue to Grow 23% Annually

The mobile video market is set for rapid expansion in the next few years, with revenues expected to roughly triple between 2009 and 2014, rising from $436 million to $1.34 billion, according to eMarketer.

Mobile video revenues, including direct downloads, subscriptions and ad-supported video, are expected to reach $548 million in 2010 as the population of mobile video viewers in the US grows to 23.9 million, the firm reports.

Of these three primary revenue streams for mobile video, the ad-supported component will be the fastest growing. Ad-supported mobile video revenues will post a 60 percent compound annual growth rate between 2009 and 2014.

The number of mobile video viewers who watch at least one item, at least once per month, will continue growing in the double digits for a compound annual growth rate of 22.8 percent from 2009 through 2014, eMarketer says.